Transavia is a low-budget airline company from The Netherlands and is part of the Air France-KLM Group. Mirabeaux and Studio Dumbar took it upon them to create the ultimate brand experience. Dutchicon is proud to have been able to contribute to that experience. Over 240 icons have been created. You will find them on the website, billboards, the magazine, underneath the airplanes and even on the vomit bag. Right from the start it was pretty clear that the icon style should be very simple, but not standard. Every icon is created with the key brand values of Transavia in mind. The icons work well in combination with the form and colors of the identity design. You immediately get the feeling of a certain freshness, professionalism and approachability.